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My Experiences

About Me

I’m a product designer who has also carried the roadmap. Three years designing Ronin Wallet at Sky Mavis, then a year running it as PM, so I design knowing what a thing costs to build and what it has to earn.

My work is core wallet experiences, dApps, key management and notifications across mobile, web and extension. I turn complex crypto concepts into flows people can actually follow, align teams through design storytelling, and scale design systems across a whole ecosystem.

  • ~2Mmonthly active addresses at peak, across extension, mobile and web
  • 30%+of new users onboarding with keyless wallet creation
  • 130Kparticipants in a single Ronin Bounties campaign
  • 20+clients shipped across EdTech, HealthTech and Blockchain

Looking for

I’m open to senior product design roles, ideally in fintech, crypto, or anywhere the domain is genuinely hard. Remote, or on-site in Ho Chi Minh City. I reply to everything within a couple of days.

Experiences

  • Product Manager at Ronin Wallet (Engagement Services & Core Features), Sky Mavis

    May 2024 – Jul 2025 · 1 year 2 months

    Ho Chi Minh City, Onsite

    Product brief

    Ronin Engagement Service is a PaaS that helps partner studios engage with the Ronin Community through the Wallet front-end. The full product suite includes an Operations CMS and front-office UI across three platforms (Mobile, Extension, and Web), covering Discovery and Ronin Bounties.

    Core features include Portfolio, Transaction History, Transaction Experience, Token Details, App Settings, Wallet Management, and the dApps Browser.

    Product Ideation

    • Cross-functional collaboration: Got 10+ stakeholders across Legal, Biz, Growth and the C-suite into one room within a month, across time zones, to agree on the problem before anyone designed a solution. Worked the legal constraints early rather than at review, so the launch was compliant for users and partners on the first pass. Also partnered with PMs on other squads to land cross-team work like keyless technology and account service adoption.
    • User research: Surveyed 100+ Ronin community members to understand their NFT collecting and trading habits. Conducted usability testing and user journey mapping to address their pain points and propose UI improvements, ensuring intuitive flows.

    Product Planning & Execution

    • Roadmap planning: Owned the roadmap for a two-sided product: what partner studios need to operate quests, and what players need to finish them, balanced against near-term launches and longer-term platform bets.
    • Agile implementation: Ran delivery for 16 engineers across mobile, extension and web: three platforms, one roadmap, two-week sprints.
    • Community engagement: Engaged directly via Discord and in person with user communities and high-value wallets ("whales") to surface unmet needs and influence product direction.
    • Simplifying complex Web3 flows: Turned dApp connections and keyless onboarding into intuitive, secure user experiences adopted across millions of accounts.
    • Navigating App Store challenges: Worked with Apple App Store reviewers to address and pass multiple guidelines, including data compliance and the enforced use of Apple’s in-app purchases for NFT items.

    Product Performance & Growth

    Drove GTM strategy for Bounties launches and Web Wallet, coordinating with Product Marketing, BD, and Support. Acted as a mini-KOL for Ronin Wallet on X to tease new features.

    Core Metrics Achieved

    • Attracted 130K participants and securely distributed 20,000 AXS in a single ecosystem campaign via Ronin Wallet.
    • Peaked at ~2M monthly active addresses onboarded across multiple platforms: browser extension (Chrome, Firefox), mobile (Android, iOS), and web.
    • Over 30% of new users created wallets using the new key management technology, increasing registered accounts with Sky Mavis.
    • Managed a large user base across multiple countries: Vietnam, the Philippines, China, the U.S., and the EU.

    Data Analysis & Visualization

    Worked closely with the Data Lead to create the Wallet Dashboard, tracking OKR metrics, version adoption, user retention, the onboarding funnel, and feature usage, giving all stakeholders visibility into Wallet performance.

  • Senior Product Designer at Ronin Wallet (Notification & Core Features), Sky Mavis

    Feb 2022 – Mar 2024 · 2 years 1 month

    Ho Chi Minh City, Onsite

    • Led the design of the Notification feature and collaborated with the Technical Lead on its specifications for Ronin Wallet; launched in under 2 months. Helped millions of Ronin Wallet users track their balances and paved the way for the Ronin Ecosystem Engagement service.
    • Led the design and development of the In-App Browser feature, enabling users to interact seamlessly with Ronin dApps within Ronin Wallet, a feature that got a shout-out from both the community and internal stakeholders.
    • Led the design and development of the Ledger partnership integration into Mobile Ronin Wallet, enabling many whales to interact with their assets on the go.
    • Participated in the responsive redesign of other dApps (App.Axie, Ronin Explorer, etc.) within the Ronin ecosystem to ensure maximum usability on Mobile Ronin Wallet.
    • The designer the team handed its high-ambiguity, technically complex work to: keyless onboarding, the Ledger integration, the dApp browser.

  • Junior → Senior Product Designer at iLabs

    Aug 2016 – Feb 2022

    Ho Chi Minh City, Remote

    • Provided excellent UX/UI services to over 20 clients, ranging from small startups to large corporations in the U.S.
    • Led product design efforts for multiple 0→1 products, aligning with clients’ visions to help them secure funding or solve real user problems based on business insights.
    • Trusted as a go-to designer for products across various domains, including EdTech, HealthTech, and Blockchain.

  • Game Designer at Gameloft

    May 2014 – May 2016

Certificates & Education

Skills

  • Product Roadmap
  • Agile Development
  • Data Analysis
  • Project Management
  • GTM Strategy
  • Product Design
  • UX Research
  • Product Prototyping
  • Web3 / Crypto Products

Tools

For Design & Prototype: Figma & Claude (Cowork, Code)

For Product Management: Jira & Claude & MCPs

Languages

  • English

    Professional proficiency

  • Vietnamese

    Native proficiency

  • Japanese

    Elementary proficiency

Outside work

I enjoy brewing my own cup of coffee ☕, playing great story-driven games (omg Expedition 33) 🎮, binge-watching movies 📺, having good food 🍔, and taking pictures 📷 ✨!

Contact

Any inquiries and opportunities are warmly welcomed. Feel free to just say ‘Hello, Joey!’