Ronin Wallet - Social Login

Giving web2 gamers a familiar way to get into crypto.

Two Ronin Wallet mobile screens on a blue geometric pattern: "Create with Email & Social" listing seamless login, cutting-edge security, and easy recovery, and "Welcome onboard" with email field and Google, Apple, and Facebook login options

I led the design and product management aspects of Social Login, a feature that lets gamers onboard into crypto easily. It gives users a secure, conventional login method while still remaining decentralized, without needing to know what a seed phrase is.

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Platform
Extension, Mobile, Web
Skills
Product Design
Stakeholder Management
Product Management
Role
Product Designer
Product Manager
Timeline
Main phase: Jan 2023 – March 2023 (3 months)
Update and maintenance: until April 2025
Collaborators
Bean, Thắng, Michelle, Ivy
Quote over a photo of hands holding a hardware wallet at a laptop: "No central authority can help recovering the loss of seed phrases..."

Problem

Billions of dollars in Bitcoin have been lost because users misplace or fail to securely store their seed phrases. While various backup methods are available, they often fall short in ensuring long-term protection, leaving users vulnerable to irreversible asset loss.

Recognizing this gap, we saw this as a massive opportunity to help Ronin gamers onboard to crypto with a familiar method.


Research

Getting individuals to discuss financial matters through Google Meet and Zoom is quite challenging. Who would've thought, right? In the early stages of the project, we interviewed around 10 users, including new users just onboarded to Ronin Network and valuable users (whales), to discuss the issue with seed phrases. Plus we read through 50+ support tickets related to the losing-seed-phrase problem.

Common pain points

  • Long onboarding time (> 2 mins)

    To guardrail users from making errors when handling their seed phrase, a lot of information is pushed into the onboarding flow, and the backup process is made mandatory for all types of users, lengthening the onboarding process.

  • > 80% of users rush to the home screen without reading anything from the onboarding flow

    They quickly tap “Next” to get through the seed phrase introduction and the safety instructions, which hinders the backup process. Four interviewees said they simply copied and pasted the phrases into a random note just to get through the flow quickly.

  • Approximately 35% of users don’t understand how seed phrases work

    When asked, those users assumed it would work like a password and that someone at Sky Mavis could help them recover it, but we can’t.


Solution

The Social Login feature uses cryptographic advancements that allow Ronin Wallet to break down and transform a user’s seed phrase into secret shares and a regular password. With smart secret-sharing, users can now use their social accounts or email to create a new crypto wallet while still remaining fully decentralized.

When users create a new wallet with social accounts or email

  • Seed phrase introduction step is removed
  • Complicated backup flow is removed
  • Also creates a new game Sky Mavis account attached to it

Our principle

Stay non-custodial

From the beginning, we insisted on users being able to use and access their wallet seamlessly in a non-custodial fashion. It turns out that to do so, users still need to keep one extra recovery password. Although it’s easier to memorize than a seed phrase, the concept still feels strange to them.

We took time to refine the flow and listen to user feedback. At the same time, we had many internal discussions with the legal team regarding this matter. In the end, we were able to delay the recovery-password setup until the user has a significant amount of funds. Onboarding time is now less than 1 minute.

Ronin marketing banner: "More seamless than ever: Keyless Wallet Update Now Live!" with a keyless wallet product card
Keyless Wallet update announcement

Impact

Social login is trusted as the go-to non-custodial wallet creation method for more than 50% of new users.

Web3Auth tweet: after the integration with Web3Auth, more than 50% of Ronin Network wallet's new users opted in for the social login feature to create their new wallets
Web3Auth (@Web3Auth), Aug 8, 2023